We at Morellis take the business of selecting our new flavours quite seriously.
We made around 40 samples this year using flavours and ideas from all the top Italian flavour houses. Usually, flavour selection is done by a panel made up of the Morelli family and our production personnel. Each flavour is marked and the top scoring flavours make it through to a short list. We also retire our bottom selling six flavours from the past year to the flavour hall of fame.
This year, we enlisted the help of the consumer studies department at the University of Ulster in Coleraine. The class put each flavour through its paces using sensory testing techniques and together with our panel feedback, the results were analysed and totalled up.
We are excited to announce our new flavours for 2015 are: COFFEE, LEMON CURD, VANILLA & SALTED CARAMEL RIPPLE, TOFFEE CRISPY, WHITE CHOCOLATE & RASPBERRY SUPREME and CARAMELISED HAZELNUT. The new flavours are available through our family owned stores, franchise stores and stockists now.
We hope you will like them as much as we do!